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The National Day of Prayer (NDP) is a tradition steeped in history;
it was established by The Continental Congress and signed into law by
President Truman. Strategics designed and implemented a comprehensive
plan to increase national coverage, through secular media, of this
annual celebration of America's freedom to pray. The intent was to
establish building blocks for coverage and interviews in the years
to come.
Strategics targeted media in major markets in addition to outlets
with a national reach. Comprehensive media kits were tailored to each
major market, and specific areas of interest for each media contact.
For instance, St. Louis was proud to have many local citizens (NFL's
Kurt Warner, Senator Jim Talent, Attorney General John Ashcroft and
others) involved in the 2003 national event. As a result, appropriate
contacts were built in both locally and nationally through personalized
pitch letters and electronic media kits which included area information
supplied by local event coordinators.
From an editorial perspective, prayer is often a controversial topic.
Strategics worked with the National Day of Prayer Task Force, headed
by Shirley Dobson, to identify and provide appropriate responses to
specific controversial areas of interest. In addition, Strategics
worked with the Task Force to develop a significant advertising campaign
and web-based tracking system designed to gauge individuals' response
to the call to prayer. Strategics targeted, personalized approach
and follow-up resulted in significant exposure and an excellent foundation
for years to come. Strategics first involvement with this effort began
several years ago as we worked with the Illinois State Chair to develop
a similar media outreach program. Our work continues for the national event. |
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